What Is Sports Hospitality?
Have you ever used hospitality at sporting events before? Sports hospitality is an established industry in the UK and the demand for world-class hospitality at the biggest events is only increasing after the long pandemic shutdowns and empty stadiums. Fans are now wanting greater experiences with their rediscovered freedoms.
Sports hospitality combines a best available ticket with premium food and drink, entertainment and an unforgettable atmosphere for guests. In general, hospitality inclusions range from a choice of fine dining or buffet-style cuisine before the event and complimentary drinks during the day, to a dedicated host who will look after you and your guests from the moment you arrive to the moment you leave.
Sports hospitality is now a global industry, widely practised around the world and reaching growing markets such as Japan, where it was introduced by STH for the first time at Rugby World Cup 2019. It’s now common for senior executives around the world to entertain their most valued clients and prospects with VIP access to elite sporting events. The unique shared memories and unrivalled closeness of a well-managed VIP experience are an unbeatable opportunity to build a deep and profitable long-term relationship.
Strengthening existing relationships is the key goal for corporate hospitality, with one previous STH hospitality guest saying:
“It’s a different environment, a different space and the conversations you will have in those spaces could actually be fundamental to how we support the business going onwards. You may end up having chats in that environment that you wouldn’t have in a normal business context.” Group Communications Manager, Financial Services
Sports hospitality is not only for business, it is perfect for individuals who want more than just a standard ticket. You can guarantee your place in history and create memories that will last for a lifetime. It is a valued bonding experience for friends, family and business contacts alike and you can share an experience together that you’ll never forget.
“My family and I were regally entertained throughout the day by a fantastic group of dedicated personnel. From the very beginning we have had a seamless experience with every person in the chain acting in a friendly and helpful manner, whether it was to confirm the booking, pay the invoice, relay the instructions for ticket collection, ease of ticket collection, or the smooth running of the hospitality service and guest speaker.” Individual hospitality purchaser
Sports hospitality guarantees you an experience like no other. It is the only way to elevate your experience with world-class dining and entertainment at global sporting events. Sign up to be first one to hear about the latest news and information on our hospitality and travel programmes.