STH UK secures Formula 1 Paddock Club™ reseller appointment
STH UK has been appointed by Formula 1® as an Authorised Distributor of Paddock Club™ tickets for all available races globally*, throughout the 2022 season.
The partnership sees STH UK become one of a select number of official Authorised Distributors for Formula 1 Paddock Club™ tickets throughout the 2022 FIA Formula One World Championship™.
Formula 1 Paddock Club™ is the world’s most prestigious motor racing competition’s premium viewing experience, offering luxury trackside hospitality above the team garages with gourmet cuisine, open bars, daily pit lane walks, live music and guest appearances by F1® drivers.
STH UK has an extensive history of delivering world-class travel and hospitality programmes at global sporting events, such as the London 2012 and Tokyo 2020 Olympic Games, multiple Rugby World Cups and International Cricket Council (ICC) global events.
Commenting on the deal, Emily Tuffin, STH UK General Manager, said: “Formula 1 is the world’s most prestigious and popular motorsport series and STH UK is thrilled to be partnering with the organisation to distribute their highly coveted Paddock Club tickets. F1’s popularity is soaring following an unprecedented 2021 season and demand for these tickets, which represent the pinnacle of hospitality in any sport, is already sky high in 2022. We look forward to providing unrivalled service and support for all F1 fans that purchase Paddock Club tickets with STH UK.”
STH UK is the UK arm of the STH Group, which also has operations in Japan, Australia and New Zealand and currently works with Formula 1® via its Japanese operation which is a sales partner for the FORMULA 1 HONDA JAPANESE GRAND PRIX 2022 at Suzuka.
The STH Group was established in 2014 as a joint venture between Sodexo, a majority shareholder and global leader in the events and hospitality sector, and the Mike Burton Group.
Fans can enquire about purchasing Formula 1 Paddock Club™ tickets with STH UK here.
*The appointment does not cover the Grand Prix Singapore.